Wednesday, April 21, 2010

Benjamin Bixby



The Benjamin Bixby clothing line by Andre Benjamin, a.k.a. Andre 3000, is a late 1930's inspired line drawn from old college football documentaries. The collection consists of 70 pieces that was released at Barney's NY for Fall 2008.

The Look:
Benjamin Bixby Clothing Line centers around classic vintage with a dash of modern. The line will soon be adding denim made from salvaged Japanese fabrics and also plans on launching a full line for women.

About Benjamin Bixby's Clothing Line:
The timing of the launch was called by some unfortunate, as it hit just at the start of the recession. The high price point of the line combined with the fact that it was a new brand without loyalty made it very difficult to make the sales needed to continue. As Andre paid great attention to detail, his clothing was not able to be reproduced at a cost that would compliment mass production, and consequently, when he had to lower the price to help the retailers move his product, he suffered losses.

The official website for the company is still operating, and has a list of retailers who carry the line, including Barney's, Bloomingdales, and Neiman Marcus in the United States and locations in Paris, London, Dubai, Moscow, and Japan for international buyers.




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